Unit 501 Flourmill Studios, 3 Gladstone Street 2042 Newtown NSW, australia
Phone: 61 2 9519 3901


Highlight Vendor // Makeup Artist Sophie Knox

Posted on 22 Sep, 2017
Highlight Vendor // Makeup Artist Sophie Knox

We adore Sophie, who is a talented freelance makeup artist and hair stylist based on the Mornington Peninsula. This is one lady that has her hands full. She chases around two busy children, is up early on campaign/editorial shoots during the week and that isn't where she stops- her weekends are booked up well in advance doing bridal makeup too. It's crazy but she loves what she does so much- this is so evident through the incredible energy and infectious laughter she carries with her everywhere, making everything seem effortless. Sophie has worked with Karen Willis Holmes on multiple campaign shoots as well as on collaborative, creative projects.  We took a few moments with Sophie to learn more about what inspires her and makes her tick.

Your name? Sophie Reynolds

Business name? Makeup by Sophie Knox 

Where is your business located? Mornington Peninsula

Tell us a bit about yourself, your company & how everything began. I moved out from the UK when I was a baby. My mum started her own mobile hairdressing business. So growing up I used to go with her to clients houses, or always had people at our house getting their hair done. I soon began to mimic what she was doing and by a very young age, my Barbies hair started to look fabulous - mainly with perm rollers and the occasional haircut. I never set out to be a makeup artist, but I always had very creative jobs. I eventually had my own beauty business within my mum's salon. From there I just went on to do more and more makeup. I now freelance full time and I am a partner of a studio in Mornington called Wedding HQ.

What does a typical day for you involve? Mornings tend to be a bit mental. I have 2 little children, so it's usually about getting them sorted for the day. On a good day, I get to the gym at 5 am and do all my emails before they wake up. Weekdays are usually filled up with editorial/campaign shoots. Then my weekends are crazy busy with bridal makeup.

Photography by Bek Smith

Why do you love your job? What's not to love about it. I get to be creative and make people feel beautiful! Then on wedding days, the energy is amazing. I also get to hang out with a group of fun girls and be a part of one of their most special days.

Where do you find your inspiration? I am usually on some kind of social media just checking out what is happening in the world of fashion. I love fashion and colour. And then I am inspired by other MUA like Pat McGrath - I love her work!

Photography by Mauro Palmiero

Any great stories from clients you have work with? I had a client who met her now husband on a Qantas flight. They sat next to each other and had a great chat. And that was that- they never swapped numbers. The next day he (future husband) called up the airline and ask about the girl he was sitting next to, and begged for her number. The customer service guy agreed to take his number, and contact her and pass it on...the rest is history. Oh and I still love a good old Tinderella story!

What are your tips or advice for couples planning their wedding? Make your day YOUR DAY. Don't just do things that you think you need to do for a wedding. There are no set rules. Make it about what you love.

Photography by Kas Richards

Your Coffee Order? Flat white, please

Favourite City? Cusco - Peru

Best way to spend $50? On something that has been reduced. It's my Prozac.

Best advice you have ever received? You are your own consequence.

Makeup by Sophie Knox

Address -  10 Satu Way, Mornington
Ph - 0450 702 625
Email - Click here
Website - Click here
Facebook - Click here
Instagram - Click here

Shadowed // Collaboration with Mauro Palmieri

Posted on 10 May, 2017
Shadowed // Collaboration with Mauro Palmieri

Sometimes the stars align and everything just falls into place perfectly.  This was the case when we recently shot this breathtaking collaboration with the AMAZING Mauro Palmieri. Mauro is not only a beautiful soul but a true artist with an incredible eye for detail and art direction. With a background in more than fashion photography, we adore his take on our gowns, showing them in all their raw beauty. 

Inspired by the transparency between strength and fragility, this collaboration highlights the delicate nature in which these two states sit. The soft elegance of muted sequins is juxtaposed against the use of strong shadows and negative space.
Heavily featuring sequined gowns with intricate detail that expose the high level of craftsmanship. There is an emphasis on the slim fit of these stunning gowns, heavily sequined to flatter all shapes. The essence of this collection holds an air of art deco glamour, whilst still being modern yet understated.

These gowns are available in Karen Willis Holmes boutiques and selected stockists internationally, limited stock and sizes available so get in quick.

FLORENCE - Fitted longline bodice with stunning beading and embroidery design, flowing into a soft georgette skirt and finished with a belt.

AGYNESS - Featuring a high center-front neckline with cut-away low back, fitted bias skirt and all over embellishment with exquisite neckline detail.

CAITLYN - All over sequin fitted gown with v-neckline, cap sleeves & sheer tulle back with embroidery detail. Finished with a belt in the same design. 

PEONY - V-neckline gown with sheer tulle back & centre back button detail. Richly designed with floral beading and embroidery on the bodice with a paneled skirt, fitted at hips into a flowing hem. Finished with a belt.

NERADA - All-over sequined halter-neck gown with low-center back and bias cut skirt. Exquisite beading detail at the neckline.

TULIP - Sweetheart strapless gown with a delicate floral beading and embroidery on the bodice. Fitted skirt at the hips with flowing hem and centre back gathered detail. Finished with a belt.

POPPY - Boat neckline with a sheer tulle overlay with richly sequined detail over a strapless bodice. Sequins disperse at the neckline & into the skirt. Centre back button fastening at the neckline and finished with a belt  

BEATRICE - V-neck bodice with A-line skirt, delicately beaded and embroidered and finished with a belt.

ROSALIA -  Sweetheart strapless gown with richly sequined detail over bodice. Floral beading dispersed at the neckline & into the skirt. Centre back button fastening and finished with a belt.

IVY - V-neck gown with sheer tulle back featuring delicate floral beading detail over a strapless bodice. Beading dispersing at the center back & tulle skirt, gathered at the center front. Finished with a belt.


Photographer – Mauro Palmieri

MUA + Hair – Sophie Knox

Model – Lottie from Viviens Models

Karen Willis Holmes Fall 2017 Collection

Posted on 04 Apr, 2017
Karen Willis Holmes Fall 2017 Collection

We are now excited to share with you the full shoot for the Karen Willis Holmes Fall 2017 collection shot by Sophie Thompson

Adding to the solid foundation of our 2016 Design Your Gown collection, a strong focus again has been placed on versatility for brides. With an array of bodices and skirts mixed and matched seamlessly, and beautiful overlays and trains that can be styled with any number of slip options all to accentuate the female form. The epitome of romantic, this ethereal collection features beautiful laces, flowing georgettes, delicate floral embroidery, and hints of nude tulle.

Put together by the incredibly talented Tanya from Oh Flora Studio, this shoot's large floral installation 'growing' from the floor and the walls created a botanical wonderland in shades of pastel pinks, apricots, ever so pale blushes & stronger crimsons, perfectly balanced with the subtle heaviness of greenery in the foliage. This stunning backdrop perfectly reflected this romantic collection. 


The BESPOKE 'Ainsley' gown

The BESPOKE 'Angela' gown worn with the 'Diamond trains' 

The BESPOKE 'Alesha' gown

The WILD HEARTS 'Azelea' gown

The WILD HEARTS 'Claudine' gown

'Demi' Bodice & 'Joni' Skirt  

The Wild Hearts 'Ellie' gown

The BESPOKE 'Olivia' gown 

The DYG 'Oriel' + 'Kelsey' gown

The BESPOKE 'Ophelia' gown

The DYG 'Jessie' & 'Catriona' gown

The BESPOKE 'Lauren' gown

The WILD HEARTS 'Pascale' gown

The 'Mariko' gown 

The BESPOKE 'Layne' gown

The BESPOKE 'Neisha' gown worn with the 'Frankie' skirt

The WILD HEARTS 'Rose' gown 

The WILD HEARTS 'Rosemary' gown


Photographer Sophie Thompson
MUA Rachel Pitt -The Makeup Society
Hair Kayla Trisley & Veronika Moreira 
Florist/styling Oh Flora Studio
Model Jemma Barge 

Sinead + Daniel's pretty Queensland Wedding

Posted on 07 Feb, 2017
Sinead + Daniel's pretty Queensland Wedding

Simple and fun was the brief for Sinead and Daniels wedding.  Fairy lights, foliage and candles filled the space, creating an intimate, romantic and whimsical wedding for the pair that that met through Daniels brother 7 years earlier.  After re-kindling their romance after some time apart, the couple were inseparable.  A gorgeous beach proposal followed, complete with cheese and champagne as they snuck away for a weekend in Kingcliff, near Tweed Heads.  

The couple wed during a romantic ceremony and reception at Osteria, Casuarina NSW.  Sinead opted for a simple yet classic gown by Karen Willis Holmes- the 'Kitty/Karly' combination, finished off with a sheer tulle skirt.  Brendan and Alice from Figtree Pictures shot both the special day as well as their engagement shoot which meant come the wedding, they had such a fun time with photographers they felt so comfortable with.  Three incredible floral installations were hung by master florists Elyssium Blooms, as you can see, it tied in the whimsy of their wedding perfectly.  


How did you meet your partner?  I used to work with Daniel's brother who introduced us and we went on a few dates before our life direction's changed and we split and went our separate ways for a couple of years, only to get in touch again in late 2010. We used to MSN chat to one another whilst we lived in different states, upon return to the Gold Coast in 2011 Daniel left to go overseas on a holiday, I organized with his brother to pick him up from the airport and we have been inseparable ever since.

How long have you been together? 7 years

Do you have a proposal story? I had booked us a weekend away in Kingscliff as a cheeky little getaway in August 2014, I had been bugging Daniel for quite some time as to whether he was ever going to propose only to get “it will happen when you least expect it” as a response. I had given up all hope and just let it slide and waited quietly in anticipation. Whilst we waited to check into our hotel, we headed into Woolworths and purchased some bits and pieces for cheese and crackers that we would take down and nibble on at the beach (which I must say is one of my all-time favourite things to do!). As we headed down to the sand Daniel said “I will just run back to the car and grab us a couple of towels to sit on the sand”. We headed down the beach to a nice quiet spot where Daniel rolled out the towels and there tucked away was a purple box with my gorgeous engagement ring tucked inside. He knelt down and asked the question I had been waiting to hear for years. I immediately answered “Yes”. We sat on the beach taking in the moment and Daniel told me that he had called my Dad to ask him for his permission. My Dad is a FIFO so catching him at a good time is always a tad challenging, Daniel called him late one night after a gym session and apparently my Dad looked at the caller ID and thought why is Daniel calling me this late thinking it was one of his colleagues. When Daniel nervously started talking, Dad had no clue what was going on.  Once he finally twigged who it was poor Daniel was so nervous he could barely get the question out. I really admire that he asked my Dad for permission to marry his daughter as it was something I never asked him to do.

The Wedding

What was your wedding date? 26th August 2016

Ceremony and Reception Location? Osteria, Casuarina NSW

What made you choose there? I saw a picture online and as soon as I saw it I thought this is where we are going to get married, the pictures made it look intimate and inviting. I met the wedding coordinator at a wedding expo and placed a holding deposit on the venue before setting foot on site. It definitely was love at first sight. When we finally got to the venue, I knew it was the right decision.  We both were ecstatic with our choice and would visit regularly to build the anticipation.

How did you find it? Instagram

How was the weather on the day? Perfect! The day was perfect weather, sunny and not a cloud in the sky. Being August, the weather wasn’t too hot or too cold. Later in the evening it began to get colder and around 10:00 that night it began to rain.

What made you decide to get married on this particular date? Daniel proposed to me on the 30th August 2014 so we tried to get as close to our engagement date possible. The 26th August fell perfectly into plan.

The Wedding Details

Theme? Our vision was to have a very simple and fun wedding. A very whimsical and romantic feeling was what we achieved, we had fairy lights, flowers, foliage and candles galore. We had a lot of white with a touch of gold and rustic pieces.

Where did you draw your inspiration/ideas from? Mostly from my own personal style, clean and white with touches of antiques. A lot of my DIY ideas came from Pinterest and Instagram.

Were any aspects of your wedding D.I.Y? If so What? Most of our wedding was DIY, I am a very artsy/crafty person. My Uncle made our blackboards that we used as our welcome & menu boards. I made all our frames with “Please take one” “Photo Booth Snaps” etc, we collected jars for months and months so we had jars with colouring pencils, candles and flowers throughout. We set up the whole venue the night before so there was nothing left to do the day of the wedding which took a huge load off.

Bridal Party

Bridesmaids – who/relationship? Jordann, my sister & Mercedes, my Best Friend.

Groomsmen – who/relationship? Kyle, Daniel’s Brother & Dale, Daniel’s best friend.

Flower girls/Page boys – who/relationship?

Flower girls: Gabrielle & Sienna (Cousins), Phoebe and Allegra (Friends children).

Page Boys: Sebastian, Elijah & Jacob (Cousins)

Ring Bearer: Hunter (Godson)

Wedding Gown (the most important part!)

Sinead looked stunning in our 'Kitty/Karly' combination gown from the D.Y.G collection  

What made you decide to come into Karen Willis Holmes? Again my impulse decision making, I had seen your gorgeous dresses online and fell in love. I love Karen Willis Holmes's simple, classic styles.

Where have you seen our gowns (if at all) before? I am a fan on Instagram (the perks of social media) as well as seeing ads in magazines such as White & Hello May

How many gowns did you try? 3, it was the second gown that I chose that stole my heart! This was the first store I had been in and I chose straight away. My bridesmaid Mercedes lives in Dubai so we scheduled it in for her one day home to go wedding dress shopping so it worked out perfectly!

Where did you purchase your gown from (which store or stockist)? Karen Willis Holmes, Paddington, QLD

What did you especially like about your gown? The simplicity, I never envisioned myself wearing anything like the dress I chose but once I put it on it just felt right. I felt instantly teary and when I looked at my mum, sister and friend.  We all just knew it was the one!


Who is your bridesmaid dress supplier? I told both the girls that they could choose whatever dress they wanted as long as it was white, surprisingly without any coaxing they picked dresses that complemented the other. It was hard with Mercedes living on the other side of the world to go dress shopping so it was simply a few facebook messages and snap chats and their dresses were sorted.

Where did you get the groom and groomsmen’s suits? All the boy's attire came from Tarocash in Robina,QLD. Daniel usually struggles with decisions and to my surprise, he chose the 2nd outfit he tried on. Not really being a suit man (he would have preferred shorts and a t-shirt!) it was important that his look was relaxed and comfortable. They wore converse shoes and had superhero socks, perfectly suiting his style.

What accessories did you choose to finish your gown and also for those in your bridal party? I wore a Karen Willis Holmes belt, I found a bracelet on Etsy that I loved which had a very similar embellishment to my belt and tied up with tulle. My earrings were Samantha Wills. The bridesmaids wore their own earrings and like their dresses chose their own shoes, I bought them Frankly My Dear 'Tie the knot' bracelets. The boys had superhero cufflinks which I found on Etsy.

Where did you get your shoes from? My shoes came from Novo, all I wanted was flat gold sparkly shoes and they had them their store, being tall already and 14 weeks pregnant at the time I wanted comfy shoes, and that was exactly what I got!

Did you wear a veil/headpiece? Where did you get this from? No headpiece just flowers from our florist which my hairdresser popped in out hair.


What advice would you give brides organizing their wedding? Enjoy every minute of the planning and organizing, you go to so much effort and your big day will be over and done with in the blink of an eye.  Spend time with your partner to see what is important to them too, as it is as much their big day as it is yours. There is nothing I would change about our day it was the most amazing day of our lives, I just wish we could do it all again and slow it down next time.

What advice would you give brides searching for their wedding gown? Try on that dress you would never have contemplated wearing, it may just be “the one”!

Anything extra that is special or you would like to share about your big day. We let our guests know during our ceremony that we were pregnant and expecting our first addition in Feb 2017. It was a great surprise, our parents and siblings already knew so it was nice to see everyone’s faces and their reactions at this time. I was very thankful that I was still small enough at this point that I could still fit in my wedding gown. Phew!

Something Old? A set of my great, great grandmothers earrings. I pinned one of them to my bouquet.

Something New? My wedding dress!

Something Borrowed? An earring from my mother in law that she wore on her wedding day that I pinned to my bouquet.

Something Blue? A brooch that belonged to my great, great, great grandmother that I also pinned to my bouquet. Everything really special close at hand.



Photographer – Figtree Pictures Brenden & Alice. Two of the most chilled and fun photographers you will meet. They just went along with what we wanted to do and pointed and clicked away. I wanted to have a picnic during our photoshoot so we did and Brenden just started pointing the camera. We chose Figtree Pictures for our Engagement shoot as well and Brenden was right on board when I suggested doing a holi powder shoot, where Daniel and I threw coloured powder to get these great colourful shots which turned out amazing!

Florist – Elyssium Blooms Elise did the most amazing job, I had been following her work for quite some time as she is a family friends relative. All I told her in our brief was that I wanted white flowers and succulents and that is exactly what she delivered, it was better than what I could have ever envisioned. We really wanted a focal point in our reception so 3 large hanging foliage installations were hung which just made our wedding complete. The flowers in a wedding are really one of the main products that just make or break a wedding. We can’t thank Steve & Elise enough for their awesome work!

Music – Quinn McHugh which I found through Live Music Agency, I emailed Live Music Agency and told Kirsty what we liked and she found us Quinn. We listened to his demo’s and went and watched him play and again we booked him straight away. He had the most amazing voice and he stayed with us right from the ceremony, through until the end of the night.

First Dance – “Young & Beautiful” – Lana Del Ray (Which Quinn learned and played an acoustic version for us. Such a special moment.)

MC – My little brother Brady. He was so nervous, but his with his witty charm and humour he pulled off such a great night.

Celebrant – Kathryn Murphy. I met Kath at the Byron Bay Wedding Expo and from the second she opened her mouth, I just felt comfortable with her. She is such a kind hearted and beautiful person, we both felt so comfortable with her and she was happy to answer any of our questions and help out any time. She encouraged us to write our own vows which made our ceremony feel very special. We will definitely be going back to Kath if we renew our vows.

Stationery – I created ALL our stationery from our save the dates, invitations and thank you cards - everything I designed myself and once complete I sent to a friend who kindly printed all our pieces at his Printing Company.

Menu – I painstakingly hand wrote our menu on one of the blackboards my Uncle made.

Cake – The Cake that Ate Paris. Bree Meldrum. Bree did a wonderful job with our cake, we have four different flavours; Banana, Caramel, Peanut Butter & Choc Mint Mud Cake. It was the tastiest cake you will ever eat! We had a partially naked cake which Bree painted gold flecks on.  Elise from Elyssium Blooms decorated it with fresh white flowers and succulents.

Bombonieres – We had each guests names laser cut out which were for them to take home.

Hair – Amelia Anne Hair Styling. Amelia is an old friend of mine who does wedding hair styling came and styled our hair for the big day. I gave her a photo and said I wanted something similar with flowers around the back, she did a great job.

Make-Up – Rachael Simms. A well-known make-up artist on the Gold Coast, she always makes her brides look so natural. She is the cutest person you will ever meet, so down to earth and amazing at what she does. I have seen her for other beauty treatments and she is just wonderful.

Wedding Bands – Michael Hill for my set & Wallace Bishop for Daniel’s ring. (he wanted a tungsten ring and we spent a good year trying on bands for him)

Photobooth – Photobooth Collective. The photobooth was a real highlight of our night.  It was sooo much fun and it is hilarious to look back on and see all the goofy shots of all our guests.

Lighting – Elysium Lighting. The fairy lights and hanging light installations were installed by our wonderful Florists husband. The lights really set off the romantic feel to our reception.


STYLED SHOOT - I Dreamed A Dream

Posted on 04 Nov, 2016
STYLED SHOOT -  I Dreamed A Dream

Dreams are illustrations... from the book your soul is writing about you.  ~Marsha Norman

When Amelia from Pictures and Hearts Photography and Alice from ALC Events asked to be involved in this stunning collaborative editorial shoot, we excitedly obliged. Based on the concept of an ethereal dreamscape, this soft romantic editorial is everything we imagined and more! Fine lace gowns, vintage jewels and lush botanicals installations were washed in soft afternoon light to create this magical editorial.

See some of our favourite shots below or click here to view White Mag’s full feature. 

Alina, wore a delicate vintage lace veil which exemplified the feeling of weightlessness. 

Stunning fresh botanical installations paired back with vintage pieces helped transcend the viewer to utopia

 'Tillie' lace crop and 'Nina' skirt . 

Karen Willis Holmes soft lace overlay gowns were used to create a ethereal mood.  

Vintage furniture and vases against lush green foliage set the tone for a whimsical and dreamy place where anything is possible.


Photography : Amelia Soegijono from Pictures and Hearts Photography

Styling : Alice from ALC Events

Make-Up : YennXin 

Gowns : Karen Willis Holmes

Paper Artist : Stuart Mc Lachlan 

Lingerie, Veil and flower hairpieces : Labelle

Silver Props: The Wedding Collector 

Vintage Furniture: Willow Tree Vintage 

Calligraphy: Teresa Ling

Model:  Alina Timofeeva 

Grand Opening - Alexandria Flagship Showroom

Posted on 03 Aug, 2016
Grand Opening - Alexandria Flagship Showroom

We invite you to the GRAND OPENING of our Flagship Showroom in Alexandria!

9 Doody St. Alexandria NSW •  Saturday the 13th of August 2016 (9.00am - 5.30pm)  

We invite you to be among the first to experience our brand new location, to view the collections, see our gorgeous showroom, meet with our amazing partner vendors  and help up celebrate this momentous event.


Our new Flagship Showroom will sit alongside our Paddington boutique and marks the 6th boutique opening for the business.

Located at 9 Doody Street in Alexandria this large showroom will be our flagship emporium in Australian and is walking distance to various cafes including The Grounds of Alexandria, The Pommery Café Alexandria, Sonoma Café, Bourke Street Bakery, Black Star Pastry and 5th Earl Rosebery.


The KAREN WILLIS HOLMES Paddington boutique will be closed on Thursday 4th August as we make some changes to the boutique.

From Friday 5th August to the 31st August, the Paddington boutique will house a sample sale event (walk in’s only/ no appointment).

From Thursday 1st September the Paddington boutique will house the BESPOKE Collection & be by appointment only.  To arrange an appointment please email info@karenwillisholmes.com

To view all four collections please visit our new Alexandria showroom. Appointments preferred.